ABOUT US
We are Animal and we want to work with you to build an out-of-the-ordinary business world.
We create out-of-the-ordinary strategies, concepts and designs which bring emotion and power to your communication, in order to build attractive and profitable brands.
We help out-of-the-ordinary business people to achieve change, break inertias, create growth, build vision or generate new business opportunities.
We breathe in the fresh energy and enthusiasm required for you to make out-of-the-ordinary things.
CLIENT QUOTES
“What I like most about Animal is their distinctive way of thinking, which makes them capable of delivering challenging solutions where it seems no innovation is possible.”
Juan Carlos Tous de la Prada
Chief executive officer, CAMEO
“Animal was able to bring strategic focus to our organisation and turn our product-driven company into a brand-driven business.”
Fabien Mollet-Viéville
Chief executive officer, MELONDISTRICT
“Animal’s most unique characteristic is their ability to understand your reality and how your business does work. They go beyond the briefings and brilliant creativity with strategic sense and rigor."
Mònica Rius Satué
Director of development, ESADE
“Animal was our best creative and strategic partner for the creation of our first concept of restaurant. Their emotional commitment was incredible all along the project, and this is for us the key of success.”
Huáscar Ezcurra de la Vega
Director, RESTAURABUS
OUT-OF-THE-ORDINARY THINKING
#1 Less innovation, more revolution
Today, the business world doesn’t need executives to lead innovation as much as leaders to execute revolutions.
#2 To be or not to be
Whatever you do, try to make it special. Otherwise, it will be invisible and devoid of interest.
#3 The simplicity of complexity
Behind business complexity always lies poor decision making.
#4 Once upon a time marketing
Since the day marketers killed marketing, consumers have never been the same.
#5 The logotype miracle
Logotypes don’t make miracles. They can reflect what you are but cannot change it.
#6 Good brands are funky
Some profitable businesses are boring, profitable brands never are.
#7 The art of strategy
A long-term strategy that does not work short-term is a bad strategy.
#8 The clone war
Most companies prefer to hire clones because they are predictable. But they do not want just any clones, they only want the talented ones.
#9 The good, the bad and the ugly
If you really want to attract talented people, offer a challenging salary, a challenging mission and a challenging boss. Alternatively, get a talented human resources department.
#10 The unbearable lightness of consulting
In the consultancy business, it is easier to get credibility with a fifty-page meaningless report than with one page of meaningful recommendations.
CONTACT US
We love our job and you are always on the lookout for out-of-the-ordinary creative and strategic support, please contact us.
Pierre Hermans
Office: +34 932 405 745
Mobile: +34 607 277 432
phermans@animalbcn.com
LOCATION
Animal
Avinguda Diagonal, 572, principal - 2ª
08021 Barcelona - Spain
Tel: +34 932 405 745
www.animalbcn.com
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